Jane Shepherdson introduces her unusual fashion rental site My Wardrobe HQ as shoppers warm to hiring other people’s outfitsJane Shepherdson was once named the most powerful woman in British fashion. As the boss of Topshop when it ruled the tall street and delivered £100m in profit a year for Philip Green’s Arcadia retail empire, she was the tall priestess of fast fashion. But times have changed: Shepherdson now wants us to ditch the shopping bags and find our style fix by renting everything from dresses to sunglasses and shoes instead. Related: Is fast fashion giving way to the sustainable wardrobe? Related: UK will spend £2.4bn on Christmas clothes that barely find worn – survey Continue reading...
Source: theguardian.com