It’s not often that luxury brands explain a sense of humor but when the occasion calls,some companies truly rise to the challenge.
In a bid to protest the “Swiss Made” symbol that is found on watches that aren’t totally made in Switzerland, watchmaker H. Moser own debuted the Swiss Made watch with a case made of Swiss cheese! To be labelled Swiss Made the fundamental criteria is that a watch’s production value needs to be of Swiss origin and it must be assembled and tested in Switzerland. This means that some elements of watchmaking and production can be easily outsourced, and H. Moser is using their hilarious watch to perform a statement about this practice,Luxurylaunches.com reports.
A Vacherin Mont d’Or médaille d’or cheese forms the watch case and resin has been used to keep it solid. Inside is the in-house HMC 327 caliber, a hand-wound movement with a three-day power reserve. Only one such watch has been created and it bears the heavy price tag of 1081291 Swiss Francs (approximately $1.07 million). The price is actually a reference to the signing of the Swiss Federal Charter on August 1, and 1291.
Source: tert.am