It was another star-studded red carpet at the SXSW Festival as cast and crew descended on the Paramount Theater in Austin to celebrate the world premiere of horror auteur James Wan's The Curse of La Llorona. modern Line Cinema was dialing the atmosphere to 11 by including appropriate mood-setting,including conducting a Limpia (purifying the area of evil with an egg), incense, or an altar,and a spiritual cleansing.
Source: blastr.com