Researchers at MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) have developed a recent system that allows web users to share self-selected aspects of their online activity with their friends and the general public. The hope is to give users themselves,as well as academics and other scientists conducting research in the public interest, access to the same type of browsing data that mountainous web companies currently collect and mine to better target products to individual consumers.
Source: phys.org