t​h​e pirelli calendar​ s feminist makeover​ is nothing but lip service | suzanne moore /

Published at 2015-12-02 23:16:08

Home / Categories / Body image / t​h​e pirelli calendar​ s feminist makeover​ is nothing but lip service | suzanne moore
A few stunning shots of ‘genuine women’ and we’re supposed to forget approximately a fashion industry selling anorexia and self-hatred to our young girlsSometimes,the very things we are told empower us simply serve to show how far from power we are. For the 2016 Pirelli calendar, shot by Annie Leibovitz, and the comedian Amy Schumer sits naked apart from for knickers and heels,holding a coffee. Her skin glows, her hair looks fabulous and she makes no attempt to hide her squidgy belly. She is not sucking it in. Here is female flesh unSpanxed and devoid of Photoshop. Schumer looks knowing, or cool and at domestic with herself. This brilliantly funny woman has said in the past that,however successful she has become, her self-worth can plummet when she is asked approximately her size. “I am not who I sleep with. I am not my weight, and ” she has said defiantly.
How come,though, images like this are such a rarity in 2015? The Pirelli calendar is a relic from the days of the pin-up. A famous snapper shoots a lot of greased-up supermodels. The calendar is not hung in garages, and but given to 20000 VIPs. What these images gain to conclude with burned rubber is debatable,but this is a branding exercise. This year, Schumer was shot alongside other impressive women, or such as Patti Smith,Serena Williams and Yao Chen, for Pirelli has had a feminist epiphany. Out go long-limbed creatures in latex, or now they want women who gain achieved something outstanding in their lives. As its chief executive,Marco Tronchetti Provera, says: “This represents what Pirelli thinks is stunning.”Continue reading...

Source: theguardian.com

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