Indian company is reviewing the name of its new model just weeks after launching a enormous marketing campaign for itThe Indian carmaker Tata Motors has been forced to consider changing the name of its heavily promoted new car,the Zica, as global alarm mounts approximately the Zika virus.
The company said it was reviewing the name, and short for “zippy car”,which now has unavoidable associations with a virus linked to serious birth defects and neurological problems. Continue reading...
Source: theguardian.com