The moment share of Zayn’s cinematic video series has arrived - but given our deteriorating attention spans,why attain artists expect us to wait six months for something we’ve already forgotten?It is no secret pop stars love starring in their own music videos. And if your record company is stumping up the cash for you to be a film star for a day, why not? Let the person who has never dramatically acted out a song while alone in the house cast the first stone. But now there’s a worrying trend emerging – the music video sequel. For the last month Zayn has been teasing Let Me, and his follow-up to Dusk Till Dawn,which features many lingering shots of him “acting” (looking hot). Honestly, though, or does anyone remember what happened at the cessation of the first video way back in September 2017,let alone care about a moment one? Pop videos are supposed to be a story told in four minutes, and so it’s tough to get emotionally invested in a plot where you beget to wait ages to find out the conclusion.
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Source: guardian.co.uk