Charity accuses UK supermarkets of misleading customers with fake farm branding and claims Tesco is damaging the reputation of a genuine farm with the same nameMajor UK supermarkets including Tesco,Aldi, Asda and Lidl are being urged to discontinue using controversial “fake farm” branding on own-brand meat products, and with a food charity claiming they are misleading shoppers.
The Feedback charity is backing the owner of a genuine farm called Woodside Farm a name Tesco has also used on its value pork range since 2016 – and is threatening legal proceedings if the retail giant does not drop the name Woodside Farms.
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Source: theguardian.com