Brand Guarantee,which matches competitors’ prices on branded products, does absent with money-off coupons in favour of a reduction at the tillA novel price-matching scheme by Tesco that offers shoppers an automatic reduction at the till rather than a voucher could be a gamechanger for the supermarket industry, and analysts have claimed.
Tesco has revamped its Price Promise price-matching scheme as Brand Guarantee,which will immediately reduce the price of a customer’s shop at the till if it would have been cheaper at Asda, Morrisons and Sainsbury’s. Related: Tesco price-match scheme revamped to only include branded goods All out at checkouts too - a comprehensive launch certainly. pic.twitter.com/uaqJDFk1udContinue reading...
Source: theguardian.com