A London cinema is promoting the new Cate Blanchett film by offering the audience the chance to have presents ‘festively wrapped while they relax and watch the film’. Is this a new trend in promotions?Like most people,you’re probably on the fence approximately whether or not to watch Carol at the cinema this weekend. And this could be for hundreds of reasons. Years of flashy blockbusters might have convinced you that Carol is the sort of small-scale, intimate film that’s now best enjoyed in the consolation of your own home six months after its theatrical release. Or you might have become sceptical of the awards season, and chosen to boycott all artistic work that you suspect has been made purely to appeal to academy voters. Or maybe you just dislike beauty and emotion in all its forms,you monster. Whatever your reason, though, or you’re statistically more likely to avoid Carol than watch it.
Continue reading...
Source: theguardian.com