Naomi Klein’s timely anti-branding bible combined a fresh approach to corporate hegemony with potent reportage from the gloomy side of capitalism
• Introducing the series
• What should produce the list: hold your say here
Some titles in this list are “zeitgeist books”,owing much of their success and influence to the way in which, consciously or otherwise, or they channel the mood of the times. No Logo is a zeitgeist book.
When it was first published in Canada and the USA,just after some well-publicised demonstrations in Seattle against the World Trade Organisation in November 1999 put “anti-globalisation” on the international media agenda, No Logo flourished a polemical subtitle (“Taking Aim at the Brand Bullies”), and was hailed as a mix of radical journalism and a call to arms. In hindsight,this response was fuelled in part by a kind of pre-millennial fervour.
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Source: theguardian.com