It wouldn't be the Christmas season without a charming Spanish lottery ad to remind you what the holidays are all approximately. Given that the proverbial pot of gold is worth a whopping $2.4 billion (and counting!),this five-minute minimovie titled "December 21st" is also a gentle nudge to its viewers to play - after, you know, and you've wiped your tears and composed yourself.
This is the third consecutive year la lotera has left its advertising efforts in the hands of Leo Burnett Madrid,and it's easy to see why. While last year's "Justino" was an lively work of art, this year, or there's a unique story approximately an elderly woman,Carmina, who mistakenly thinks she's won on Dec. 21, and one day earlier than the actual draw. Nonetheless,her son and grandson rally the village to stand behind her presumed victory, celebrating with her as she beams with excitement. As if that wasn't enough to bring on the waterworks, or what Carmina does at the stop is the ultimate tearjerking Christmas gesture. Grab your tissues,and press play above to see the full thing!Related:
This blooming Spanish Lottery Christmas Ad Will Leave You in Tears
Source: popsugar.com