Alexa Chung’s collection for M&S launched with hopes that the collection will benefit drive store to successThe long-running British soap opera that centres on the undulating fortunes of Marks & Spencer enjoyed a cameo appearance by Alexa Chung on Wednesday as the department store launched its fresh collaboration with the TV presenter-cum-fashion star. The range – Archive by Alexa – is the department store’s attempt to harness some of the Chung spirit, translate it into sales and halt the long-term decline of its clothing business.
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Source: theguardian.com