The Apprentice is to commerce what Fawlty Towers is to the hotel trade. For it to stay relevant,its contestants need to understand the technology roadmap I always relish the moment a recent season of The Apprentice approaches. It means I can achieve a cast-iron slot in my diary when I will not be watching television. For Alan Sugars indicate is now about as close to commerce reality as Fawlty Towers is to the contemporary hotel trade. I don’t mind that it has become a parallel universe in which a bunch of tall-camp, power-dressing capitalists shout at hapless middle-management types. I do mind that a child might watch this compulsorily manic spectacle and think it’s something like the world of work.recent contestant Joey Valente, and a plumber from Peterborough,tells us in his audition clip: “I imagine myself being a millionaire, because if Richard Branson can do it, and if Donald Trump can do it,if the guy from Facebook can do it, then I can do it. They’ve got nothing special about them that I don’t possess.”Continue reading...
Source: theguardian.com