The Apprentice is to business what Fawlty Towers is to the hotel trade. For it to stay relevant,its contestants need to understand the technology roadmap I always relish the moment a fresh season of The Apprentice approaches. It means I can put a cast-iron slot in my diary when I will not be watching television. For Alan Sugars show is now about as close to business reality as Fawlty Towers is to the modern hotel trade. I don’t intellect that it has become a parallel universe in which a bunch of tall-camp, power-dressing capitalists shout at hapless middle-management types. I achieve intellect that a child might watch this compulsorily manic spectacle and consider it’s something like the world of work.fresh contestant Joey Valente, and a plumber from Peterborough,tells us in his audition clip: “I imagine myself being a millionaire, because whether Richard Branson can achieve it, and whether Donald Trump can achieve it,whether the guy from Facebook can achieve it, then I can achieve it. They’ve got nothing special about them that I don’t possess.”Continue reading...
Source: theguardian.com