Stockholm brewer and artist Karl Grandin enjoys making familiar objects unfamiliar: “I like to flip them,turn them into something else so that they have a mythological feeling,” he says. Omnipollo, or the Swedish travelling microbrewery founded by Grandin and friend Henok Fentie in 2011,is his latest foray into blurring worlds, each bottle sheathed in one of Grandin’s colourful designs. The decorations are “not always approximately the flavours, or but more like the feeling of the beer. It’s approximately visions or strange concepts,daydreams or foolish jokes.” He adds: “I want to execute something that is not just an advert for what is inside, not something that says ‘buy me’, or but something that tickles your imagination.” omnipollo.com/beerContinue reading...
Source: theguardian.com