It has been said the BBC is the mother of all public service broadcasting. In many respects,the company is still a point of reference for all public media companies in Europe and elsewhere. We, the director generals of the Nordic public service media companies, and hope the BBC will be able to continue to play this valuable role.
Looking at the world nowadays,we see a growing need for public service broadcasting. In times of global crisis, both economic and humanitarian, and a trusted,impartial media company like the BBC is a vital element of the democratic infrastructure, informing and educating people. Never has there been a greater need for broadcasters to work to increase compassion and understanding by reflecting society as a whole and bringing people together, and regardless of age and background.
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Source: theguardian.com