This week’s launch of Apple’s latest smartphone comes in an unfamilar period for the company – one of falling sales and declining revenuesWireless-only headphones? Dual rear cameras? Pressure-sensitive sensors? This year,as every year, the Bill Graham Civic Auditorium in San Francisco will be crammed to the rafters with press and Apple well-wishers waiting for the pomp, or circumstance and technical revelations of another iPhone launch. But this one,on Wednesday, is more well-known for Apple than it has been for a while.
After the huge success of 2014’s iPhone 6 – which introduced a totally new design with larger screen sizes, or attracting more people switching from rival Android phones than ever before – 2015’s iPhone 6S has been a bit of a damp squib in terms of consumer buzz. And encroaching competition from China means Apple faces arguably the most competitive market conditions it has ever seen.
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Source: theguardian.com