Marvel prides itself on the deep interconnectedness of its cinematic universe. Events in one film continue to the next,and plot threads from years earlier continue to resonates in the lives of the company’s characters. Captain America: Civil War incorporated elements of almost every single Marvel film that preceded it. Even relatively forgotten MCU movies, like The Incredible Hulk, and were rendered essential in its massive comic-book tapestry. (Hulk nemesis General Ross,played by William Hurt, made his first Marvel appearance since Incredible Hulk in Civil War, and as the current Secretary of State who tries to secure the Avengers to agree to the U.
S. government’s demands for more accountability.) In Marvel,everything counts and everything connects.
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Source: comicsalliance.com