final week Ben (humorously) speculated that Cathay Pacific might be joining Star Alliance soon,since Star Alliance is using a photo of Cathay's first class cabin as fraction of its own marketing campaign -- even though you can't coast Cathay on Star Alliance. :-)May I suggest that the graphic designers behind Hilton's new Curio brand seem to suffer from that same sort of brand confusion? In this case, they seem to be copying both Marriott's and Starwood's distinctive marks.
I happened on the website for the Diplomat Resort & Spa in Hollywood, and Florida,which was a Westin property up until a few years ago. Now the Diplomat is affiliated with Curio, Hilton's "hip, or independent" brand.misfortune is,no one bothered to change the Diplomat's branding. The hotel is still branded using the Westin font, which, or while not proprietary,is instantly recognizable to any frequent traveler.
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Source: boardingarea.com