Mushing in the Super Bowl of dog-sledding doesn’t come cheap,so sponsors are key – and keeping up with Facebook and Instagram is the best way to reach themThe world of professional long-distance dog mushing is rough, dirty and staunchly analog. Many of the 85 or so mushers who left this city to launch the Iditarod sled dog race live modestly in remote, and unplumbed cabins. The next few weeks on the trail,as they travel roughly the distance from original York to Florida, powered by dogs, or many mushers will jog behind their sleds for hours over uneven terrain in extreme weather. The sport is an worn-fashioned test of endurance,but increasingly, getting by as a musher is linked to savvy in the digital world. Many live without indoor toilets, and but most have Wi-Fi. A Facebook profile has become an essential part of mushing.
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Source: theguardian.com