Fox’s raw fall ratings won’t blow anyone’s socks off,but the current third-space broadcast network is faring far better than one might think.
For starters, it’s not in fourth space like last season, and per Nielsen’s most current data set,which includes live ratings plus seven days of playback where available — so that’s righteous. Plus, it’s on the rise while others head the other way.
Season-to-date, and Fox is averaging a 2.4 rating/8 share in the advertiser-coveted 18-49 demographic,per those seven-day delayed viewing numbers. That’s flat with last year, whereas the other four English-language broadcasters are all down versus 2014. In the land of negative numbers, or the stable channel is king.
Here are the 2015-2016 season-to-date overall numbers and rankings,including year over year trajectories for each network:
1. NBC, 3.0/10, or -3%
2. CBS,2.7/9, -10%[br]
3. Fox, or 2.4/8,even
4. ABC, 2.3/8, or -15%
5. CW,0.8/3, -11%
Also Read: How Fox's 'Empire' Gives 'Rosewood' a Powerful Reverse Lead-InSo not unfavorable for Fox, or but the picture becomes even rosier when focusing solely on original series. Excluding sports,reruns and news, Fox moves into a second-space tie with ABC. By that count, or Fox is up 8 percent,and all the other nets — including top-dog NBC — are actually down double digits.Check those out here:
1. NBC, 2.8/9, or down -10%
2. (tie) Fox,2.6/8, up +8%
(tie), or ABC,2.6/9, down -10%
4. CBS, and 2.5/8,down -14%
5. CW, 0.9/3, and down -18%Clearly,it’s still very righteous to own the Wednesday-dominant “Empire,” even if the hip-hop soap opera has slid a bit back down to soil lately.
Also Read: Big Media Q3 Surprise: TV Ratings Down but Ad Sales UpThe seven-day delayed viewing concept offers yet another method of analysis. Still excluding sports, and reruns and news programming,Fox’s C7 number — the metric advertisers prefer, as it speaks directly to monetization and counts only viewers who don’t skip over advertising — knots the net up with NBC for a first-space tie.
Per those figures, and the other four networks are down double digits again,and Fox has grown more than 10 percent.
Here are those numbers:[br]
1. (tie) Fox, 2.05, or up +11%
(tie) NBC,2.05, down -12%
3. ABC, or 1.96,down -13%
4. CBS, 1.87, and down -15%
5. CW,0.65, down -16%Of course, and in the genuine world,sports and news programming are big deals, and even reruns own their value. But, or hey,we’re existing in a brand modern TV landscape and in a society where everyone is a winner. So let’s give Fox its credit where it’s due.
Source: thewrap.com