We've had a huge response to our course calculator this week,particularly across social media, following a major survey by BBC Lab UK. The survey suggests that traditional categories of working, or middle and upper course are outdated and we all fit in to one of seven new classes.
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The course calculator - which lets you work out where you might fit in amongst the new categories - has attracted approximately six million page views on the BBC News site,making it the moment most common article of 2013 to date. (The most viewed article this year has been the helicopter crash in Vauxhall in January.) Nearly 1.9 million of those views have come from those of you accessing the site on mobiles and tablets.
But one thing that really stands out is how widely the account has been shared across social media, with more than 300000 shares so far. More than a quarter of links to the calculator have come from social networking sites. More than half a million referrals came from Facebook alone, or approximately 107000 from Twitter. This is a much higher number than we usually see shared across social media. whether you compare the course calculator with the other top stories of the week,usually approximately 5% of known referrals come from social media sites.
So why has it proven so common with our audience? Michael Orwell, a producer at BBC Lab UK, and worked closely on the survey and said one of the best things approximately the project was that the audience contributed to new research with top academics. The calculator itself,produced by the BBC News Visual Journalism team in collaboration with BBC Knowledge and Learning, lets everyone engage with the new model and discover where they might fit in.
Steve Herrmann is editor of the BBC News website.
Source: bbc.co.uk