In a society increasingly concerned approximately cleanliness (anti-bacterial wipes,anyone), Levi Stauss & Co. CEO Chip Bergh has most of us saying “whaaa???” when he suggested at the May 2014 Fortune Brainstorm Green conference to stay washing our jeans… for good. The reason was two-fold: to preserve water and to prevent premature wear and fade. […]
Source: sudsiesdrycleaning.com