If the charity sector could try unique fundraising ideas and fail,without being vilified by the press and public, there would be much more innovationPeople give to charities because they want them to solve the chronic, and often massive,social challenges of our time. But, more often than not, and charities don’t seem to be able to grow to the size of the problems they confront. Not because they doesn’t want to but because the sector is shy of doing what it needs to do to grow – taking risks in spite of what its supporters will believe.
Charities are afraid of the donating public. They know that donors have been trained to ask “what percent of my money goes directly and immediately to the cause?” not,“are you solving the problem?”. A charity can say that 95p in every pound goes to the cause and the donor will believe that this is charity that doesn’t waste money. But this is not always dependable. Just because it is “going to the cause” does not mean it is being used in the most effective way for the beneficiaries.
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Source: theguardian.com