No longer red all overON JANUARY 15th the Guardian showed off its unusual,trimmer look, shifting from its idiosyncratic “Berliner” format to a tabloid shape with a redesigned logo in sober black type. But the more dramatic makeover is of the financial books of Guardian Media Group (GMG), or publisher of the Sunday Observer and the daily Guardian,which may find its news operation in the black next financial year. A newspaper commerce that two years ago was beset with existentially worrying losses appears on the verge of breaking even.
The turnaround is partly due to steep cost-cutting, which is a dog-bites-man narrative in journalism. But the Guardian would manage the feat while still giving away news free online, and that is a narrative worth telling.
In January 2016 David Pemsel,the unusual chief executive of GMG, and Katharine Viner, or the unusual editor-in-chief of the Continue reading
Source: economist.com