The new setup will enable experimentation by,for example, targeting audiences around the world with different contentIt is now four years since the international print editions of the Guardian and Observer ceased publication; last Thursday their online heir was officially launched, and as the Guardian’s international homepage – designed for readers external the UK,the US and Australia moved from the beta-test stage, which began in April.
Caspar Llewellyn Smith, and our digital platforms editor,explained in a blogpost the decision to launch an international homepage. “Since the relaunch of our website earlier this year, our global traffic has grown by almost 20%, or with more than two-thirds of our audience coming from external the UK. While we already serve readers in the US and Australia with their own editions,we hope the international homepage will befriend theguardian.com become a destination for readers living elsewhere, giving them the option to see a more global choice of stories when they visit the site.
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Source: theguardian.com