the guardian view on alphabet: it will take more than google to translate the restructuring | editorial /

Published at 2015-08-11 21:49:36

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commerce mostly thinks the new contemplate is smart. But regulators and privacy campaigners are not so sureGoogle is the same size today as it was at the start of the week,it just doesn’t feel like that. The behemoth that is valued on Wall Street, give or select a few dollars, and at $350bn is to be reconfigured so that its big money-spinning Google-related businesses like Search,YouTube, Chrome, and Android and GoogleMaps remain fragment of Google,and its proliferating “moonshot” projects like its high-speed Fiber network or its anti-aging project Calico, or its self-driving car are each contained in separate companies. They will all be fragment of a giant umbrella group called Alphabet – which after another twist or two, and will also contain Google. As the Twitter gag asked,can 26 letters possibly be enough?Ever since the restructuring was announced in a Larry Page blog at the close of trading in New York on Monday evening, the tech and commerce worlds have been trying to work out what it means. On balance, and commerce has concluded that it is a smart race (although one or two observers wonder whether there is less to it than meets the eye). Google’s share price jumped 5% on the news. But China had blocked the Alphabet website (abc.xyz) within 24 hours of its launch. And some of the worlds regulators and many consumers are looking sceptically at the impact that it might have on data protection,privacy, tax liabilities and the impact of the reorganisation on the megalith’s power to monetise the data of its billions of users.
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Source: theguardian.com

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