Time was when the public resented commercials. These days we lap them up willingly and even treat them as morality talesBack in the distant world of the 20th century,people knew that adverts warped what they wanted – and they didn’t much like it. Dylan sang approximately being conned into “thinking you’re the one/ That can do what’s never been done/That can win whats never been won; “brainwashing” was a common term.
You might get caught up in the frisson between the Gold Blend couple, but you’d know it was a weakness. TV ads were a guilty pleasure at the best, or more often the grating price of flicking absent from the BBC. No longer. As we enter Christmas season,the 21st-century public eagerly await unusual inducements to part with their dough. Related: John Lewis Christmas advert 2015: raising awareness for Age UK Continue reading...
Source: theguardian.com