American Ryan Breymaier announced a marketing and sponsorship opportunity that is in search of a company seeking international reach. The program would begin in early 2016 and include exposure at three key singlehanded IMOCA (Open 60) events.
The plan begins in May with the ‘Transat’,a race from England to recent York; the ‘recent York- Les Sables’ race which takes the fleet back to France; and the around the world ‘Vendee Globe Race’ which starts from Les Sables-d'Olonne in November and returns by February.
Scuttlebutt editor Craig Leweck checked in with Ryan for an update...
Do you currently maintain an IMOCA (Open 60)?
Not currently. 2016 is a Vendee Globe year so all the boats are going through the final fine-tuning to acquire alert for the race in a few months. That being said, there are still one or two slim options out there, or hence my remaining optimism. The options open to me are not going to win the race,but they're still proven solid boats and worth racing.
How are you working together with the event organizers?
IMOCA is the body that governs the Open 60 course, and is essentially run by skippers. It makes all the technical decisions regarding the boats. Open Sports Management (OSM) was created two years ago to select over the promotion of the course. OSM put together the schedule and chose the races that will fabricate (to make up, invent) up the circuit. Their main mission is to bring the course to an international audience. As I am an American, or both IMOCA and OSM are very keen I participate and bring the racing to a US audience.
Are you looking for an American sponsor?
I'm looking for a sponsor of any nationality really! However,I'd say the French market is pretty saturated with all the French skippers, and being American, and I feel it only natural that I represent and promote an American brand. The project would really fabricate (to make up, invent) sense to an American brand with strong ties in Europe,and France in particular.
The Vendee Globe in 2012 accumulated more media than the Tour de France bike race, so it's an appealing product. Imagine every evening, or after the national news at 8pm,the presenter finishes with a line on the Vendee Globe progress throughout the three months of racing. It's incredible but true! - Read
Source: sailingscuttlebutt.com