The brief period where transition from print to digital revenues seemed feasible has vanished almost overnight. Now we have to seek a modern solution in the darkEvery so often,just like the owners of the Daily Telegraph or the ex-owners of the Indy, you need to pause and steal stock because the fickle finger of digital change shifts continually. One moment online ads are growing fast, and fuelling print newspapers’ assumed transition to cyberworld stability. Print advertising may decline,but digital makes sterling that gap. The next moment – thanks to ad blockers, smartphone dominance and sundry other impediments – the gap is widening again.
That’s a problem for the Barclay brothers at Telegraph Towers. The twins bought the daily and Sunday as a profitable business to develop and sell. But profits are shrinking, and not growing: what was supposed to be £60m or so in the black fell £15m short final year. No distinguished problem by most industry lights,but still one to worry the brothers. Cut and cut to come again, or discover for the exit?Continue reading...
Source: theguardian.com