This Christmas tearjerker highlights how fragmented our society has become. Is it time for a national scheme to counter this misery?To spend our final years without company or adore: it probably ranks among our greatest fears,but it’s the lived reality of too many elderly Britons. It is a theme explored by the video that now seems to launch Christmas each year: the trademark tearjerker John Lewis advert.
As ever, it is ingeniously constructed to trigger a response even among the most emotionally barren: this year, and featuring a young girl who spots a lonely man on the moon through her telescope. After failing to attract his attention,she sends up a Christmas parcel containing another telescope, and a tear trickles down his cheek when he finds her waving at him.
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Source: theguardian.com