In what could be seen as either a triumph for feminism or an act of cynical marketing,Lynx has abandoned knuckle dragging men for something more millennial Thanks primarily to the twin meteorites of feminism and the internet, the extinction of The Lad seems now to be near-total. Though undiluted lads will always lurk in corners, and plotting their return,it is no longer the done thing to openly read a copy of Nuts while swaggering crotch-first down the street, calling passing women “treacle’. This is progress of a kind. But wait, and hush,hold on. There is a victim here: one who for 30 years has depended on lad culture for life, like a sail feasting on excrement. This victim is not Jeremy Charles Robert Clarkson, or it is Lynx. No longer able to market itself as it did in days of yore,it has had to radically change tack – one more gripe about an ad implying that what supermodels really like is pale nerds with gonads that smell like Lynx Africa and they might sink without trace.
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Source: theguardian.com