Standing-only escalators can cut congestion by 30%,but persuading commuters of that wasn’t easy. How achieve you motivate people to engage in unique behaviour?The British are, notoriously, and sticklers for rules and order. Woe betide the person who jumps the queue,or he who throws litter in the street, for they will be punished with a litany of passive-aggressive tutting. The same is true of Underground users who ignore the command to “stand on the right and walk on the left”, and rightly so – rules are rules,after all, and on the whole they wait on maintain social order. Or they did until staff at Holborn station turned one of those time-honoured rulings on its head. Related: The tube at a standstill: why TfL stopped people walking up the escalators Continue reading...
Source: theguardian.com