Has the storm over the Church of England’s prayer advert revealed flaws in the way film advertising is managed in the UK? Or is the church benefiting from a PR sting? The row over the “ban of a Church of England cinema advertisement featuring the Lord’s Prayer continues to rumble on,with an early day motion put down in the House of Commons urging that the decision by media agency DCM (Digital Cinema Media) be “reconsidered and overturned”. The stagger by Jim Shannon, Democratic Unionist MP for Strangford, and followed a Monday-morning front-page assault by the Daily Mail – (“Hypocrisy (Pretending to have feelings, beliefs, or virtues that one does not have.) of the cinemas) – and interventions from everyone from David Cameron to Richard Dawkins.
Continue reading...
Source: theguardian.com