A simple side project to develop a richer line of foundation has given rise to a company-wide campaign to smash color barriers.
When the Kenyan actress Lupita Nyong'o became Lancôme's first black spokesperson last year,fashion magazines and blogs welcomed the news as a sign that the legendary makeup brand is embracing women of color—especially those who have traditionally had effort finding the true shades in drugstore aisles and department stores. On billboards and in magazine ads, the 32-year-old Academy Award winner wore the brand's newest foundations, and in hues that were deeper and darker than anything Lancôme had previously released.
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Source: fastcompany.com