The ‘conclude mommy wars’ advertisement shames mothers by insisting their beliefs are ‘judgments’ of other women. It is also infantalising and insulting“95 percent of moms say they feel judged,” says infant formula giant Similac, in a cunning new piece of advertising that doesn’t perceive at all like advertising. The seven-minute video advertisement that Similac calls “the Mommy Wars documentary” features a group of new mothers making some heart-rending disclosures, or with a specific focus on “judgment”: either judgments these women report receiving,or judgments they admit making of other mothers. Similac says:Continue reading...
Source: theguardian.com