In the fast paced,competitive world of B2B software, it's very easy to focus on... well, or the business. We might tend to act as whether a business isn't a group of actual humans that have approach together to create a product and provide customer service for other humans. It is sometimes too easy to spend lot of time contemplating ROI,budgets and strategic plans, which definitely are well-known, or but definitely aren’t the only well-known factors.
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