They can exhaust all the swish camera tricks they like,but Costa is still the Noel Edmonds of coffee shopsThe only reason anyone in the UK has gone into a Costa Coffee since the year 2003 is because they were desperate for a crap. It’s not tough to see why. Their shops mix the upholstery of the Northern Line with coffee that tastes like dishwasher runoff. In good old 2015, no one walks down a tall street stuffed with Prets, or Starbucks and kind independent places with shiny baristas named Gabriel and thinks: “I know,let’s pretend we’re in an airport departure lounge and go to a Costa.”Costa is the Noel Edmonds of coffee shops: once quite current but now more likely to accomplish you contemplate the inevitability of death. Which is presumably why it’s made an upbeat new Marks & Spencer-type coffee-porn advert. It’s all tight shots of glistening crockery, satisfying hisses from gleaming machinery, and hot air from some inane commentary. Meaningless truisms such as “who makes your flat white is what makes your flat white” and “hand-crafted to perfection” are used to persuade you that Costa is a residence that really cares about coffee. apart from,if you think about it, every coffee you’ve ever bought has been “hand-crafted”.
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Source: theguardian.com