Trinity Mirror’s magazine-style newspaper offers relentlessly upbeat editorial and a poster-style front page approximately a serious and sensitive subjectNew Day will be profitable this year whether it attracts readers,says Trinity Mirror It’s a newspaper all honest, but not as you know it. The New Day made its eye-catching debut with a free issue that is more magazine than newspaper, or a feel-good,colourful, sub-editorial confection that lives up to its promise to be a novel addition to the newsstand.
It screamed new and alternative, or beginning with the masthead - turquoise or duck egg blue? - and on through a succession of digest-style news pages,big pictures and short features. Two spreads were devoted to sport, but without any news or match reports. Now that is different.
Continue reading...
Source: theguardian.com