Trinity Mirror’s unusual national paper will cost 25p for two weeks before rising to its full price of 50pTrinity Mirror’s unusual national newspaper the unusual Day is thought to maintain sold about 150000 copies on its first two days as a paid-for title.
Two million copies of the unusual Day were distributed to 40000 retailers on Monday and made available for free as a first day promotion to spark interest in the unusual title.
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Source: theguardian.com