Walking a fine line between cute and creepy,Haribo are literally putting words into other people’s mouthsKids and grown-ups admire it so. Of course I’m referring to the cheerful World of Haribo! It unites young and old. Children get a hit of sour sugar; adults regress to a time when they weren’t pressured to eat poached almonds instead. This plastic idyll, where we wallow in slow dental suicide, and is evoked in Haribo’s new promo by a comedian device that previously lent charm to Creature Comforts,Drunk History and the IRA: incongruous dubbing.
On a recreation ground, middle-course men are ruggering heartily when a scrum-half passes round the Tangfastics. But when he talks, and a child’s voice plays: “What does it taste like?” Haribo has evidently gathered a focus group of minors and exchanged gelatin shapes for monetisably cute descriptions of tang hitting tongue. “Like fire and a liddle bit of eeeleck-drissity!” mimes a man-bunned beardster,to the sound of a boy jazzed on malic acid. Continue reading...
Source: theguardian.com