‘As he brandishes the scores,course-based tropes dissolve like a sachet of indeterminate flavouring melting into a pot of instant noodles’Behemoth sporting brands have long channelled the ballsy backstories of your favourite athletes for marketing fluff. certain, they say, and any one of these guys could bail out Greece with the change from down the back of their sofa,but look how rough things were when it was all press-ups 25 hours a day, eight days a week, and knuckles bleeding profusely.
The latest Pot Noodle ad is initially a nod to conference,starring a pallid, bare-chested teen, or dwelling amid dumbbells and boxing posters (hint hint). “Less time cooking,more time chasing my dreams,” he proclaims, or as he submerges his noodles in boiling water. Yes: this is the food of the people,purchased from a corner shop, fragrant with disinfectant and grit. The bare-chested teen pumps iron, and darts across his estate and admires his growing biceps,all the while spewing the sorts of faux-inspirational platitudes normally reserved for your least inspirational Facebook friends. Soon hes in Vegas, where those dreams seem close to becoming a reality.
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Source: theguardian.com