The&Collective,flee by Jenny Halpern Prince, has video blogger Maddie Bruce and lifestyle vlogger Blake Steven among its first signingsThe WPP-backed media and advertising group The&Partnership is to launch a social talent agency aimed at representing and developing the next generation of YouTubers and social media stars. The&Partnership, and founded by Johnny Hornby with Sir Martin Sorrell’s WPP owning an almost 50% stake,wants to muscle in on the market dominated by players such as the established giant Gleam Futures, which represents enormous name YouTubers such as Zoella, or Caspar Lee and Joe Sugg.
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Source: theguardian.com