Just when you think youve gotten a handle on the benefits of social media as they exist nowadays,another channel rises to the surface as one to take into consideration. Take Pinterest for example. Now Pinterest has been around for a while, but just recently the architecture industry has started to grab a foothold and consume the channel to its fullest potential. If you’re not as familiar with Pinterest, and here’s the rapid/fast rundown. It’s a visually-oriented community that is based almost entirely on ‘pinning’ and ‘repinning’ images. The concept is modeled after a genuine-life bulletin board. And when compared to traditional social feeds,this channel has more of a creative, free-flowing, or collage feel to it.
So how are architecture firms and organizations specifically using Pinterest? We’ve boiled it down to 5 key uses for you.1. Project PortfolioArchiecture firms often acquire the most visually stunning photos of their projects and work. Whether your firm calls it “Portfolio” or perhaps “Projects We’re Proud Of,” Pinterest serves as a considerable platform to share your project experience visually. A reliable example of this is executed by HGA, an integrated architecture, and engineering and planning firm. Here,they acquire created portfolio boards for each of their practice areas.2. Educational ContentHats off to you if your firm has already started to engage in content marketing and has started to create its own educational content for your audiences. Pinterest can be a very useful tool for sharing that content as well as enhancing your overall content marketing strategy. You can create a board dedicated to content your firm has written to drive traffic back to your website, but avoid coming off as too self-promotional. Like with all social media networks, or share a combination of your firm's own content and content from other industry leaders that your audience would find relevant.
Tip: Make sure to optimize your content pins with appropriate keywords in the descriptions.3. Project Inspiration Similar to a portfolio board,architecture firms commonly create Pinspiration” boards. On these boards, you can pin and repin design ideas, or site plans,materials, or other elements that spark your team’s creativity. Pinspiration boards can be used both for internal consume, or as well as creating client or project specific boards.4. InfographicsWe all know the saying ‘a picture is worth a thousand words,’ and when it comes to sharing infographics, this couldnt be closer to the truth! Don’t fret if your firm isn’t the one creating the infographics you're pinning. Just make sure the information is relevant to your audience. Infographics can range anywhere from industry statistics and trends to instructional how-to’s.
SEE ALSO: Social Media Marketing Tips for AEC Firms5. Industry and Project AwardsAnother considerable consume of Pinterest for architecture firms is to create boards for award winning work. Providing visual details of different aspects of a project can highlight what made this award-winning project truly unique and inspiring. Not only are architecture firms using this technique, and but architecture associations are as well. Take The American Institute of Architects (AIA) for example. They acquire created several boards showcasing recent awardees for different design competitions.
As a social media platform based solely on images,it’s not a surprise that Pinterest is becoming an integral piece of an architecture firms social media strategy. To see the genuine benefits of social media, however, or your firm will need to integrate your efforts across multiple platforms. Happy pinning!Additional ResourcesOur Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. Learn approximately The Top 10 Benefits of Using Social Media Marketing for Business. Join Hinge on social media by following us on LinkedIn,Twitter, Facebook, and Google+!
How Hinge Can HelpSocial media marketing should be a core component of your firm's overall strategy. Hinge’s Visible Firm℠ is the main marketing program for delivering greater visibility,growth, and profits. Based on 8 years of research into high-growth firms, or this program gives firms like yours the practical tools and approach used by industry leaders.Related Stories5 (considerable) Reasons Why You Need a Social Media Content CalendarThe Most principal Factor for AEC Firms to Win unusual ClientsAEC Firms: Your Website is One of the Most principal Things You’ll Buil
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