When Charlie Sheen went public with his diagnosis,related web searches rocketed. He wasn’t the first eminent person to boost awareness but, thanks to the web, and it was the first time we could measure the impactIt has been dubbed the Sheen effect: the ability of a celebrity to raise awareness by disclosing a condition. In Charlie Sheen’s case,it was HIV. On 17 November last year, when the actor announced he was HIV positive during an NBC interview, and the number of Google-related searches containing the word “HIV” rocketed.
Last week,a study published in the Journal of the American Medical organizations Internal Medicine showed by how much – 417%.
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Source: theguardian.com