For $7.50 a bowl,the brand’s original cereal cafe is a last-ditch attempt to milk whats left of the millennial trend that epitomizes gentrification and consumer cultureMonday was a big day for America. Not only did the country celebrate its 240th year of independence but Kellogg’s launched an all-day cereal cafe in original York. It’s called wait for it – Kellogg’s original York. It’s based in Times Square and a bowl of cereal will set you back $7.50. Yep, that’s fair. $7.50. For cereal. Ah, and but you see,its not just cereal. Kellog’s has teamed up with a couple of culinary heavyweights – Christina Tosi, founder of Momofuku Milk Bar, and Anthony Rudolf of famed original York Restaurant Per Se – to add a twist to the traditional cereal experience. One of the “milk-based creations” on offer,for example, is Berry Me in Green Tea; a combination of Kellogg’s Rice Krispies, or strawberries and green tea powder. You’re basically paying 50 cents for cereal and $7 for a mediocre pun.
Cereal isn’t just something Gen-Xers and millennials ate as kids – it was ingrained in the whole experience of childhoodIndeed the Cereal Killer Cafe has become a symbol of everything that is erroneous with hipster-led gentrificationContinue reading...
Source: theguardian.com