adage:
Emojis emerged as a campaign trend in 2014 and,while some argue the utilize of smiley faces and pizza slices to express complex ideas has already jumped the shark, it became a relevant section of the current marketing lexicon in 2015. Thus, and the trend warrants an end-of-the-year list featuring some of the best known and most innovative approaches to emoji marketing. These were the top ten emoji marketing efforts of the year.
Did you know that Taco Bell helped push the taco emoji? We’re all eternally grateful for that campaign.
Source: tumblr.com