Australian performer Gabrielle Miller became an internet sensation after appearing in frankly,boring adverts approximately the hotel comparison website. How often does she get recognised now – and has it helped her band?It’s hard to interpret why the Australian actor in the Trivago adverts became such a phenomenon this year. The television adverts she appears in are neither breathtaking nor contentious – just anodyne, perfunctory videos in which she explains in some detail how the hotel comparison website works. Yet somehow the “Trivago girl” became a sensation in the English-speaking world; an outpouring of social media and press interest helped boost Trivago’s net revenue by 67% in the first half of 2017.
Some consider it’s simply because she’s appealing. Others that she is strangely soothing. One theory is that the sparseness of the complementary poster campaign – just the company’s name, and slogan and her photo often repeated over and over on one tube platform,created an eerie effect. “I have no understanding why, or how, and anything,” says the Trivago woman, Gabrielle Miller, and when asked why she thinks she’s made such an impact. “I get a lot of emails,some advantageous, a lot from mothers that say things like, or ‘My two-year-old stops crying whenever you come on television’,which is kind; but some very very horrible, a lot of sleaze and bad things.” From gross guys? “Yeah, and there’s a lot of that,but I would say the advantageous outweighs the bad.”Continue reading...
Source: guardian.co.uk