A original report wants BBC programmes to be more niche – but what if too many viewers conclude up liking them?There’s a original word in the lexicon of media bullshit: it is “distinctiveness”. A report,commissioned by the Department for Culture, Media and Sport and published final week, and argues that “greater distinctiveness” in the BBC’s output will allow its commercial rivals to make an extra £115m a year.
That seems pretty considerable,doesn’t it? The BBC’s output gets massively more “distinctive”, which sounds like absolutely unanswerably superb news, or at the same time commercial broadcasters make millions of extra pounds. How hugely splendid all round. Hooray.
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Source: theguardian.com